Summer is a busy time for any dive centre, and it’s almost with a sigh of relief that we watch autumn unfold so that things will quieten down a bit. However, sometimes summer has an unremittingly autumnal feel as misplaced jet streams bring repeated low pressure systems rolling across the British Isles causing havoc and mayhem. Many of our summer dive plans changed at the last minute as gale force winds and torrential rain made sea conditions treacherous and reduced visibility even in the sheltered bays.
When I lived in west London, all my diving trips necessitated organising towing vehicles, booking accommodation and stupidly early starts. I just don’t want to see 5am on a Saturday morning unless I have partied through the night to get there – and I suspect those days are behind me now. Back then my dive trips were organised with almost military precision and planned weeks in advance. Things are a little different now.
When I first arrived on the Isle of Man two things struck me; firstly, how everything I’d been taught about dive planning, tidal flows and tides was completely trumped by local knowledge and secondly, how dives could be organised at 5 o’clock in the afternoon with the minimum of fuss and we’d all be in the water for 6.30. My gung-ho “It’s not too rough really. I’ve planned to go diving so we are” attitude didn’t cut it here. If you live with such fantastic diving on the doorstep, why have a slightly rough dive? Wait 24 hours, let the wind drop away and have a really good dive instead.
The Isle of Man is close enough to the North West coast of England to be visible on a good day. In fact it’s a local story that you can go to the top of Snaefell (our one and only mountain) and see 7 kingdoms in one go. I’ll leave you guessing to name them all, but the location of the Isle of Man at the geographic centre of the British Isles means that every summer we have clubs setting out in their RIBs to travel across to dive in our waters. And we offer visitors copious amounts of help to locate sites, plan around tides, transport cylinders, locate parts for their broken boats etc. One of the visitors this year declared himself both very grateful and surprised that we should help him out so comprehensively and mentioned that other dive centres in the UK had been less than helpful. Although, it’s true that we are pretty nice folks who want the best for our visitors, there are darker reasons at work.
The Isle of Man is a limited community of around 80,000 and pretty much any diving story will end up with some link to our centre, whether it’s commenting about closing areas to dredging, helping out a fishing boat towed into harbour with their own nets around their prop or getting involved with videoing the local swimming club in training. All diving links lead in our direction…..so it’s in our own selfish interests that we help out our visitors. A lifeboat shout for lost divers swept away on an unexpected current or the hyperbaric chamber being mobilised for a recompression all reflects on us. Some timely advice and guidance keeps the visitors out of the incident pit for a bit longer and keeps diving out of the news until we have a good news story to impart.
Of course, managing the exposure of diving in the local press plays a role in how we manage our diving activities too. It’s been suggested that there are only 6 degrees of separation between any two people in the world, but on the Isle of Man that’s around 2 degrees. Word of mouth is incredibly important. We have to be safe and be seen to be safe, or our reputation would disappear overnight. Doing my Advanced Driving test a few years back introduced me to the idea that ‘accidents don’t just happen’. The same applies to diving, accidents are a culmination of a series of steps. The advice that we freely give to visitors is the first point we can intervene to stop that series of events unfolding. If you’re planning a trip across please feel free to get in touch. If you run a dive centre that begrudgingly hands out dive planning information please have a think about how this reflects on the industry as a whole. I promise you that it won’t undermine your charter service….the clubs that brought their own boats this year are booked to come and dive off our boat next year…..and looking forward to a less stressful trip.
And in case you are wondering on a clear day you can see the kingdoms of Mann, England, Scotland, Ireland, Wales, Mann, Heaven and Neptune.
One of the best things about running a dive centre is the diversity of the clients that walk through the door. One of the worst things about running a dive centre is the diversity of the clients that walk through the door. Our centre is multi-agency which means we can honestly offer the most suitable training to each person that comes to us. We’ve become experts at chatting to prospective divers about their interests, travel plans and diving aspirations and offering them considered and justified advice about their training.
But when people walk through the door the first thing they will say is “I want to do my PADI.” The marketing spend and brand awareness for PADI is huge and there’s the common misconception that only a PADI cert will be accepted elsewhere in the world.
Like many experienced divers, I’m entitled to carry a range of cards covering a number of different aspects of diving, but I pick which ones I take on trips with me. Somewhere in one of my filing cabinets is my set of cards but rarely do they see the light of day. I once had the misfortune to be on a Red Sea liveaboard with a guy who when asked to prove his diver grade slapped a huge wallet of cards on the table with the classic line “There’s 50 years of diving experience in there. Take your pick.” It was unnecessarily aggressive and made all the sweeter when, later in the trip, this same guy was the one who surfaced from the night dive to check where the boat was before dropping back to 12m to finish his dive. Obviously the 50 years of experience didn’t include basic navigation.
In truth, BSAC qualifications generally carry a large amount of kudos. We train in some really tidal, very murky conditions and our training includes a huge amount of dive and rescue planning that stands us in good stead wherever we pitch up in the world. On a particularly difficult pick up from the Rosalie Muller in the Red Sea it was our experienced divers who took over recovering the divers from the water, threw out grab lines and carefully timed their assistance with the pitching of the boat. No shouting. No fuss. They just stepped forward and stopped a difficult situation developing into one that would have ended up in the BSAC incident report.
The Isle of Man hosts motorsport events throughout the year, the TT in June, Southern 100 in July and the Manx Grand Prix in August. These events attract large numbers of foreign visitors carrying a variety of dive qualifications, some stating CMAS equivalence and several requiring translation. We’ve met and dived with some fantastic divers from around the globe, and we’ve had some very deluded people walk through the door. My favourite has to be the bloke who walked in and announced in a very heavy Eastern European accent “I vant to dive vith the sharks!” A little gentle questioning established that he had done a try dive, in a hotel swimming pool in Turkey, about 5 years ago. We carefully explained how much legal protection covers the basking sharks that come to pup and breed in Manx waters, that they avoid divers, that he wasn’t qualified and no, we couldn’t just hire him some kit. He left muttering and we breathed a collective sigh of relief.
We run two boats from our dive centre and when necessary have the services of a third boat. The skipper’s first question when I call him to book a group is to ask “Are they BSAC? That’s OK then.” He knows he will get divers who, thanks to the strong club system, will turn up as an organised team and just get on with it. Delayed SMBs aren’t a special course, they’re mainstream. Nitrox isn’t something just for multiple dives on a liveaboard, but for safety in everyday diving. And should anyone have any difficulty there will be someone throwing out a grab line and watching the pitch of the boat as they go to assist.
But of course I’m not claiming BSAC clubs are perfect. We’ve had the divers who got confused when they ran out of dishwasher tablets and put washing up liquid in the machine instead (Don’t try this at home without a mop and bucket handy). We’ve had the clubs that plead for discounts, usually for the ‘poor students’ and their trip turns out to be comprised of university staff and post-docs on sizeable bursaries. And we all look forward to hearing about the club politics as the week goes on.
For a while just before Christmas a couple of years ago, the common description of the Isle of Man as ’80,000 people clinging to a rock in the Irish Sea’ couldn’t have seemed more real. Our only winter capable ferry managed to ingest some lobster pots cunningly set in the entrance to the harbour, destroying one of the bow thrusters essential for manoeuvring into the tight confines of her berths both here and in the UK. A period of windy and stormy conditions meant that several sailings were cancelled, the schedule went to the wall and running the Dive Centre during this time was a challenge. Customer orders couldn’t get through so there were a few ‘I ordered it in plenty of time, but it didn’t arrive yet’ apologies to some of the local divers on Christmas morning. But in general the poor weather meant there wasn’t much diving going on anyway however the security of supplies should actually be a worry for all divers. We see it as a challenge to arrange expeditions to remote locations, carrying with us tonnes of equipment, fuel and supplies to dive in some of the lesser known spots. The planning takes weeks if not months, and part of the satisfaction is diving knowing that you have overcome all the obstacles. But just think what your diving would be like if that was the level of organisation that you had to run to all the time.
It’s no secret that the current economic climate is hitting leisure industries hard, and that includes dive equipment manufacturers, retail operations, dive training schools and charter businesses. The whole sector has seen a contraction in spending, and those who depend on it for their living are working harder and longer than ever to keep going. I spent 2 hours last weekend advising a diver on kit, discussing the relative merits of different options, measuring him for a dry suit and painstakingly working out a competitive price for the choices. As I slaved over the pricelist and a calculator I saw the dreaded smart phone in his hand and watched in horror as he scanned the barcode and searched for an online price. Despite the time that I spent, the various configurations that I’d rigged for him to try and the detailed knowledge I provided, he ordered online whilst standing just outside the shop!
It’s a free market and of course he can choose where to buy from. Some of the big dealers can get much better trade rates than the small guys and rely on high volume of sales to make their money. However, a word of warning; if the kit was supplied by us, we would happily set it up, take him for an orientation to his new kit in the pool followed by a weight-check dive. Any warranty issues would rest squarely with us and if we couldn’t sort it out in our workshop, we would happily lend him replacement kit whilst we dealt with the returns process. These are all little things that we would do as we recognise that the commitment to buying dive kit is a big step, and a little guidance along the way can make a huge difference. How many new divers buy exactly what someone in their club, usually the loudest person in the bar, told them to get? And how many change their kit within two years?
With heavy hearts now we have had to introduce an admin charge to deal with warranty issues for which although we are a dealer but did not supply the item. If we didn’t make even a small amount of profit selling it, we can’t justify paying the postage to send it off to be repaired. And if the owner of new kit wants to try it out, then we will be charging him for the pool or open water sessions. So how much does the odd £20 that he saved really matter? Obviously to him that mattered a lot, but perhaps now he’s seen the value to the service we provide he’ll reconsider? The good news is that no-one has yet invented a way to download air via a USB cable, so we’ll be seeing him back in the store real soon. Have a think about the security of your supply chain for diving. Local Dive Stores have overheads and may cost a little more, but they will be around to supply your air, provide repairs at short notice, hire kit, give advice and support your purchases. Your diving activities would be infinitely more difficult if they disappeared.
Michelle has been scuba diving for over 20 years. These blogs are a sideways glance at the people and events that she encounters in the diving world.