One of the best things about running a dive centre is the diversity of the clients that walk through the door. One of the worst things about running a dive centre is the diversity of the clients that walk through the door. Our centre is multi-agency which means we can honestly offer the most suitable training to each person that comes to us. We’ve become experts at chatting to prospective divers about their interests, travel plans and diving aspirations and offering them considered and justified advice about their training.
But when people walk through the door the first thing they will say is “I want to do my PADI.” The marketing spend and brand awareness for PADI is huge and there’s the common misconception that only a PADI cert will be accepted elsewhere in the world.
Like many experienced divers, I’m entitled to carry a range of cards covering a number of different aspects of diving, but I pick which ones I take on trips with me. Somewhere in one of my filing cabinets is my set of cards but rarely do they see the light of day. I once had the misfortune to be on a Red Sea liveaboard with a guy who when asked to prove his diver grade slapped a huge wallet of cards on the table with the classic line “There’s 50 years of diving experience in there. Take your pick.” It was unnecessarily aggressive and made all the sweeter when, later in the trip, this same guy was the one who surfaced from the night dive to check where the boat was before dropping back to 12m to finish his dive. Obviously the 50 years of experience didn’t include basic navigation.
In truth, BSAC qualifications generally carry a large amount of kudos. We train in some really tidal, very murky conditions and our training includes a huge amount of dive and rescue planning that stands us in good stead wherever we pitch up in the world. On a particularly difficult pick up from the Rosalie Muller in the Red Sea it was our experienced divers who took over recovering the divers from the water, threw out grab lines and carefully timed their assistance with the pitching of the boat. No shouting. No fuss. They just stepped forward and stopped a difficult situation developing into one that would have ended up in the BSAC incident report.
The Isle of Man hosts motorsport events throughout the year, the TT in June, Southern 100 in July and the Manx Grand Prix in August. These events attract large numbers of foreign visitors carrying a variety of dive qualifications, some stating CMAS equivalence and several requiring translation. We’ve met and dived with some fantastic divers from around the globe, and we’ve had some very deluded people walk through the door. My favourite has to be the bloke who walked in and announced in a very heavy Eastern European accent “I vant to dive vith the sharks!” A little gentle questioning established that he had done a try dive, in a hotel swimming pool in Turkey, about 5 years ago. We carefully explained how much legal protection covers the basking sharks that come to pup and breed in Manx waters, that they avoid divers, that he wasn’t qualified and no, we couldn’t just hire him some kit. He left muttering and we breathed a collective sigh of relief.
We run two boats from our dive centre and when necessary have the services of a third boat. The skipper’s first question when I call him to book a group is to ask “Are they BSAC? That’s OK then.” He knows he will get divers who, thanks to the strong club system, will turn up as an organised team and just get on with it. Delayed SMBs aren’t a special course, they’re mainstream. Nitrox isn’t something just for multiple dives on a liveaboard, but for safety in everyday diving. And should anyone have any difficulty there will be someone throwing out a grab line and watching the pitch of the boat as they go to assist.
But of course I’m not claiming BSAC clubs are perfect. We’ve had the divers who got confused when they ran out of dishwasher tablets and put washing up liquid in the machine instead (Don’t try this at home without a mop and bucket handy). We’ve had the clubs that plead for discounts, usually for the ‘poor students’ and their trip turns out to be comprised of university staff and post-docs on sizeable bursaries. And we all look forward to hearing about the club politics as the week goes on.
Anyone who runs a retail business will tell you that they are regularly approached for donations to a variety of charities. It’s a common thing for businesses to choose charities that reflect their employees’ interests or even to have an annual pitch from the employees to pick a charity of the year. In our dive centre we have collecting boxes for the local Hyperbaric Chamber and the RNLI, both close to divers’ hearts and interests.
The reality is that I’ve never been to the chamber for anything more than a planned visit and I’ve never called out the lifeboat. In fact we’ve responded to several emergencies at sea and reduced the times that Port St Mary lifeboat has been scrambled. So although we actively fundraise for both these charities, we definitely count in the low/no user group. But it’s reassuring to know that they are both there if we ever need them.
I have come to the conclusion that the RNLI isn’t always the diver’s best friend. With improved navigation aids and communications, excellent training and really powerful pumps our local lifeboat has been involved in many incidents. We know many of the crew, in fact we taught several of them to dive. The Isle of Man is blessed with numerous wrecks, many still unidentified. These are the product of two World Wars and, in the past, considerable navigation errors. Stick a lump of rock in the middle of the Irish Sea and it seems like a considerable number of vessels will manage to run into it! But all these wrecks are gradually deteriorating, leaving just the boilers and maybe the prop shaft behind amidst a collapsed mess of plates and ribs. As time marches inexorably onwards, the decay takes its toll and within the next few years several of these sites will all but disappear. So my big dilemma is this, where will the next generation of wrecks come from?
I can’t have been the only diver who watched the Riverdance drama unfold in 2008. Once the crew and passengers had been safely lifted off and she was adrift towards the Blackpool coast, I admit I was willing her, telepathically transmitting a “Sink. Sink. Sink” message. The seabed between the Isle of Man and the North West of England is rarely more than 40m. Just imagine a wreck of that size as a dive site. The Zenobia of the North West. But oh no! A conspiracy between the RAF, coastguard, ship owners and RNLI meant that they had manoeuvred her towards the shore until she was abandoned and by then she was so far inshore that she ran aground. She rapidly became a big tourist attraction, but after several failed attempts to refloat her, the owners sliced Riverdance into scrap metal and carted her away to an ignominious end. What an utter waste of a brilliant dive site!
So much as I love the RNLI I have come to the conclusion that they are not really a diver’s best friend. All this pumping out boats and towing them back to harbour malarkey is not good for maintaining a decent number of wrecks to dive. A recent faulty fire alarm panel in a neighbouring building saw the fire brigade arrive at 7am outside the dive centre. The building was locked up, but having established that no-one was in the building and there was no fire, they all accepted a cup of tea (in our DDRC mugs of course) and left with the alarm still ringing. I want the RNLI to take the same approach – if there’s no one in danger then just leave the ship to become a wreck. Don’t worry about where it’s going to end up, we have sounders and towable cameras to find it. A last known position will do and we’ll take it from there.
Sir William Hillary lobbied for the inception of the RNLI after witnessing the destructive power of the Irish Sea around the Isle of Man. He took part in commanding a volunteer crew in the heroic rescue of all the passengers of the St George as she struck Connister Rock outside Douglas harbour in 1830. The Isle of Man is proud of our longstanding association with the RNLI and Douglas boasts the first Life boat station. But in the early days the rescues were aimed at saving lives, the saving vessels part came later. All I’m asking for is the crews to be a little more pragmatic…..the next generation of wrecks lies in their hands!
For a while just before Christmas a couple of years ago, the common description of the Isle of Man as ’80,000 people clinging to a rock in the Irish Sea’ couldn’t have seemed more real. Our only winter capable ferry managed to ingest some lobster pots cunningly set in the entrance to the harbour, destroying one of the bow thrusters essential for manoeuvring into the tight confines of her berths both here and in the UK. A period of windy and stormy conditions meant that several sailings were cancelled, the schedule went to the wall and running the Dive Centre during this time was a challenge. Customer orders couldn’t get through so there were a few ‘I ordered it in plenty of time, but it didn’t arrive yet’ apologies to some of the local divers on Christmas morning. But in general the poor weather meant there wasn’t much diving going on anyway however the security of supplies should actually be a worry for all divers. We see it as a challenge to arrange expeditions to remote locations, carrying with us tonnes of equipment, fuel and supplies to dive in some of the lesser known spots. The planning takes weeks if not months, and part of the satisfaction is diving knowing that you have overcome all the obstacles. But just think what your diving would be like if that was the level of organisation that you had to run to all the time.
It’s no secret that the current economic climate is hitting leisure industries hard, and that includes dive equipment manufacturers, retail operations, dive training schools and charter businesses. The whole sector has seen a contraction in spending, and those who depend on it for their living are working harder and longer than ever to keep going. I spent 2 hours last weekend advising a diver on kit, discussing the relative merits of different options, measuring him for a dry suit and painstakingly working out a competitive price for the choices. As I slaved over the pricelist and a calculator I saw the dreaded smart phone in his hand and watched in horror as he scanned the barcode and searched for an online price. Despite the time that I spent, the various configurations that I’d rigged for him to try and the detailed knowledge I provided, he ordered online whilst standing just outside the shop!
It’s a free market and of course he can choose where to buy from. Some of the big dealers can get much better trade rates than the small guys and rely on high volume of sales to make their money. However, a word of warning; if the kit was supplied by us, we would happily set it up, take him for an orientation to his new kit in the pool followed by a weight-check dive. Any warranty issues would rest squarely with us and if we couldn’t sort it out in our workshop, we would happily lend him replacement kit whilst we dealt with the returns process. These are all little things that we would do as we recognise that the commitment to buying dive kit is a big step, and a little guidance along the way can make a huge difference. How many new divers buy exactly what someone in their club, usually the loudest person in the bar, told them to get? And how many change their kit within two years?
With heavy hearts now we have had to introduce an admin charge to deal with warranty issues for which although we are a dealer but did not supply the item. If we didn’t make even a small amount of profit selling it, we can’t justify paying the postage to send it off to be repaired. And if the owner of new kit wants to try it out, then we will be charging him for the pool or open water sessions. So how much does the odd £20 that he saved really matter? Obviously to him that mattered a lot, but perhaps now he’s seen the value to the service we provide he’ll reconsider? The good news is that no-one has yet invented a way to download air via a USB cable, so we’ll be seeing him back in the store real soon. Have a think about the security of your supply chain for diving. Local Dive Stores have overheads and may cost a little more, but they will be around to supply your air, provide repairs at short notice, hire kit, give advice and support your purchases. Your diving activities would be infinitely more difficult if they disappeared.
We rely on our diving buddies not only to share the safe diving we are all seeking, but to provide the support to take on more challenging dives and the back-up when things go wrong. Members of other sports don’t have to rely on each other in anything like the same way. Poor teamwork on a football pitch means you lose the match, but no-one’s life would be endangered by it. Poor teamwork on a dive trip means oxygen cylinders don’t get checked, dive briefs get skipped and the outcomes can be deadly serious. With strong dependency on the people in our dive centre can come strong emotions. Longstanding members of a club will know each other’s families, children will spend their summer holidays on dive trips and learn to snorkel or dive within the branch. Non-diving partners can frequently be found supervising a game of beach cricket for a coach load of divers’ children. So woe-betide any Johnny-come-lately who suggests that, instead of the annual pilgrimage to Weymouth, they would like to head to the Farne Islands this year. You are not suggesting that diving with seals might be a fun trip. Oh no! You are (inadvertently) criticising years of family summer holiday tradition! How very dare you?
Diving attracts people from a wide range of day jobs and with that diverse background comes a wide range of skills. The key thing for all of us is the ability to work within the team, to respect each other’s perspective, to negotiate change and to keep an open mind. The job of a dive instructor may seem simple but really good instructors will have a skill set that would make a recruitment agency go weak at the knees. Some time ago a study tried to calculate the value of a mother, checking all her many roles and pricing the commercial equivalent. The final figure was somewhere over £100,000 a year. Putting a value on your dive centre manager will reveal a similar scary figure. Can you imagine employing someone to check the training, observe instructors, meet and greet, strategically plan, keep tabs on the kit and manage the members within the club? For those frustrated members within clubs please note I specifically said putting a value on your DO, not a price! Dive clubs can be the most frustrating places in the world at times – but they can also be the most rewarding and supportive environments for your dive adventures.
Choose yours wisely.
Love is in the air. As divers we obviously prefer our air to be uncontaminated in anyway, but the reality is that many of us will meet our partners/spouses/significant others through our dive club, or on a course somewhere, or hanging around a dive boat. There’s an honesty that comes with having a diving partner. They already know about the hideously early starts to get to the slack water window on a dive site. They understand the stress when your weekend trip is looming and you still haven’t managed to get to the dive shop for an air fill. They are happy to abandon any idea that the garage will ever accommodate the car again as your collection of dive kit expands to fill the available space. They know that you will finish your dive with hair resembling a bird’s nest and a smear of snot across your face. And they won’t think any less of you for any of it.
In fact there is something evolutionarily positive about partnering up with another diver. You’ve got a basic health screen for starters. And there’s a reasonable level of physical fitness. The ability to carry a 15 litre cylinder is a fine test for being able to carry the shopping in from the car or a laundry basket of wet washing. Divers generally have a level of practical skills useful enough for most DIY. And any Dive Leader who has successfully buddied a nervous, newly-qualified diver will have people skills to deal with most situations in life.
I once took a diver out in Cyprus on a nice easy shore dive, but the slight swell running made getting back to shore one of those nauseating moments where the seaweed and us were moving in harmony but the seabed was doing its own thing. This was too much for my nervous trainee who signalled and headed up. We ascended together and on the surface she spat her reg out before she’d inflated her BCD. Getting a firm grip on her, I reached for her inflator and hit the button. My reward was a face full of vomit as her seasickness overtook her. Never have I been so grateful for my mask and regulator. But what excellent training for parenthood! Anyone who has ever reared children will appreciate the desire to run away and get some SCUBA kit before changing an explosive nappy. Even if your conscience overcomes you and you decide to stay with the baby, at least your breath hold techniques will come in very handy.
If your partner is not a diver then you will have to maintain the mystical air of the ‘deep sea diver’. For non-divers our world can be a strange and confusing place, and their concepts of divers will be guided by Sean Connery as James Bond stepping out of a dry suit in Goldfinger. His dinner jacket was immaculate. I tried this once for a film themed fancy dress party. I persuaded my dad to lend me his dinner jacket and dressed out of the back of the car, cunningly parked only 20 yards around the corner. Fully suited with my dive kit on I walked to the front door and rang the bell. It was July and by the time I had made my grand entrance perhaps 20 minutes had passed. My pièce de résistance was to open my drysuit and step out. And there I stood, in the crumpled, creased, soggy mess formally known as my dad’s dinner suit. It was an entrance alright. While paying the extortionate dry cleaning bill, I reflected on how the media portrays diving as such a glamorous sport and how we have a responsibility to keep that alive for our non-diving friends and relations.
It’s only when we persuade the non-divers to come and try a SCUBA session that they will really understand what we’re up to and if we are lucky they may well be hooked too. It’s possible to get married underwater in a number of places in the world. Instead of saying “I do”, you can exchange “OK” signs and then go for the first kiss. It won’t be a long, passionate, drawn-out snog! But it will hopefully be the start of sharing life’s adventure with your buddy. At least you should reduce the number of guests to something manageable as you can limit invites to qualified divers. Why not score extra points with your dive buddies and make it a club trip? After all you’re a diver – you can take the pressure! Happy Valentine’s Day.
Michelle has been scuba diving for nearly 30 years. Drawing on her science background she tackles some bits of marine science. and sometimes has a sideways glance at the people and events that she encounters in the diving world.